OVERVIEW
2025 marked 20 years of Chapter Aesthetic Studio. To celebrate this milestone, each of the 22 studios put on a 20th Anniversary Party that included deals on treatments, raffle prizes and giveaways, local vendors, and treats for customers. As Art Director/Digital Designer, my role was to design creative assets for the event.
CONCEPTING
Various explorations were done regarding logo creation and overall look and feel for the event. While we wanted to continue to stay on brand, we also wanted to make this feel like an extra special occasion.
FINAL BRANDING
I put together a small brand deck to guide asset creation across all channels for the event.
PRINT PIECES
Once the logo and overall branding for the event had been finalized, various print pieces were created for the event, such as: printed invitations, event signage, and before & afters of treatments being highlighted during the event.
DIGITAL ASSETS
Digital assets were also created for the event, including: organic social content, emails, web assets, and in-studio digital screens displayed during the event to show event details and promotions.
