OVERVIEW
As part of the launch in Ulta, we designed an exclusive set available in Ulta. I worked closely with our Creative Director, VP of operations, and copywriter to design a bellyband to wrap around the makeup pouch as well as a custom zipper pull to attach to the bag. Absolutely love how this set turned out!
ZIPPER PULL CONCEPTS
We wanted to lean into the charm trend and incorporate fun custom charms to add to the zipper pull on the yellow makeup pouch the team landed on. While we explored various charm assortments, we landed on a single yellow JVN logo pull to reduce overall costs.
BELLY BAND CONCEPTS
For the belly band, we experimented with a variety of layouts for both the front and back. We wanted to iincorporate our hair texture pattern to reinforce consistency across our collection of sets as well as subtly communicate that this set works for all hair types.
FINAL DESIGN
