OVERVIEW
Similarly to the Wash Day Your Way set, we also wanted to launch an evergreen set that included an assortment of our travel-sized treatments & stylers. We had been leaning into the arch shape with our new visual merchandising refresh, and wanted to incorporate that here as well with a unique box shape.
INITIAL CONCEPTS
We wanted this set to have a similar look and feel to the Wash Day Your Way set, so I started with proposing the same various directions we could go.
FINAL BOX DESIGN
I worked closely with our copywriter for final copy & translations, and our regulatory team to ensure all legal requirements were met.
